As mobile technology continues its expansion into the lives of everyone around us – you, me, your grandmother – businesses are starting to bring higher education to our collective pockets. Heather Huhman has four companies that you should be keeping your eye on.

But here’s the telling line, and it’s in the introduction:

…when the Class of 2016 graduates, nearly 90 percent of college students in the U.S. will own a smartphone.

That’s a statistic that’s impossible for anyone to ignore in any market – not just in business or in education. Not only are businesses becoming more aware of this potential market, but campuses around the country are going to need to be in on, and ahead of, this trend as much as possible.

Current students are more technologically aware than ever, and the need to cater to that fact is something to be embraced, not discouraged – and subsequently used to enhance education. Campuses that do it well will find themselves reaping the benefits.